Do Not Settle. Do not assume that the amount of traffic and responses your website or emails receives is a hard fixed number. Do not sit and wonder why your open rate is stagnant or why people leave your site after 9 seconds. Instead, take action, have some fun and learn a thing or two. Change Your Words Try changing your headlines and altering your subheads. Subheads can improve your SEO greatly. They should not be an afterthought. Get Moving Just as retail stores rotate merchandise, move things around on your site. Do you have some amazing reviews? Are they buried on page five? Try putting them on your home page. Don’t be Generic When people visit your site or receive your email does it
Although the web provides us with global reach, I’ve noticed an interesting trend emerging. I’m referring to the swing back to local. People like familiarity and they like connecting and working with members of their community. This trend is reflected in the abundance of local web based platforms emerging and thriving. Such examples are: Alignable: Self-described as: ”A free social network where small business owners gather to connect, collaborate and succeed together. (A local Linked In) Nextdoor: Self-described as a “Private social network for your neighborhood” (A local community bulletin board with everything from plumber recommendations to event announcements) Patch: Community bas
