Recently I needed a contractor but could not recall the exact name of the business I had used prior. With so many companies and many with similar sounding names, this is sadly a common occurrence. Interestingly, some companies have broken through and ingrained themselves into our collective conscious. Examples of such would be GEICO, and McDonalds. We do not need to be as large as these companies, but we do need to stay in front of our customers before someone else does. The cost of new customer acquisition is far greater than maintaining current customers. Furthermore, if current customers are happy with the job you are doing, they often will recommend you to others. The takeaway here is to
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