I often encounter businesses that are so familiar with their own products and services that they become myopic. They assume customers know all about and understand everything they offer. This is a mistake, especially if one is trying to grow a business. To further complicate matters, I have worked with a handful of clients who make up a word for a product and use it extensively in their marketing. The general public does not understand what this word means and is further distanced. When introducing your latest service or product, look through a new lens. Consider who your customers are and what they are looking for. Send out a survey to existing customers to find out if they are aware of
When taking photos either for personal, business or events, it is important to note what is behind your main subject. Often, I am given photos to post on a website or to use for print marketing . Unfortunately, the photographs are compromised due to where or how the subjects were photographed. For example, I have been sent images of offices with Post-its on the walls and cluttered piles of papers. When shooting consider these points: Utilize clean uncluttered backgrounds. If shooting in a professional office, remove clutter. Avoid harsh geometrics such as door frames and picture frames behind groups Avoid dark spaces. Use the best lighting available or bring lights. When taking a group shot,
