Your Website is an Island - Build Many Bridges
Often when I work with people to build a website, they are under the impression that as soon as their site launches visitors will be rushing through the doors. However, with the abundance of websites and information, (As of January 2021, there were over 1.83 billion websites on the Internet.) it simply is not a “Field of Dreams” scenario.
I often ask clients to think of their website as an island. Once the site is live, many bridges need to be built to bring people to it. This can be accomplished through various means such as SEO, social media, and ads as well as through numerous others approaches. The reality is that building the website is really the first step to your new business, product, or event - not the last.
As of January 2021, there were 4,783,503,852 (4.7+ billion) internet users.
The average internet user spends 6 hours and 43 minutes online every day.
Ecommerce sales is expected to reach $4.9 trillion worth of sales in 2021.